MoviePass Is Blocking Some Subscribers From Seeing Red Sparrow This Weekend

MoviePass Is Blocking Some Subscribers From Seeing Red Sparrow This Weekend

MoviePass has made itself incredibly valuable to a lot of moviegoers, but that value may have been greatly reduced for some users who wanted to use their subscription to see Red Sparrow this weekend, but found they could not. It seems that in some regions MoviePass has blocked the film entirely. According to MoviePass, the reason for this decision was essentially to act as a test, in order to "better understand member behavior." In a statement the company said...

We are constantly testing all aspects of our service to optimize the model for theaters, distributors and members. We occasionally remove some films from our ticketing inventory in some markets for a limited time, similar to how we organically promote films in certain markets to better understand member behavior. As part of this ongoing testing, we have stepped up our efforts to remind members to always double-check the MoviePass app to confirm that their preferred showtimes and theaters are available for the movie they are planning to see before they leave for the theater.

The statement seems to indicate that Red Sparrow was chosen at random, just to see what would happen if the movie wasn't available to users. Will users be upset? Will they go see a different movie at the same theater? How far might users be willing to travel to get to a theater that is showing the film? According to Deadline, regions like Washington D.C. and Southern California were impacted by the Red Sparrow blackout, though apparently, not every theater in Los Angeles had the film blocked, so if you were lucky, or if you were willing to drive, you could still use your MoviePass.

MoviePass has made it clear that customer data is a big part of the company's business model and this would appear to be an aspect of that goal. MoviePass has frequently touted how much of the box office is now dependent on MoviePass users, and by removing one of this weekend's new releases, they can potentially show some of that market power. By seeing how users respond to the movie not being available, MoviePass will gain information about movie watching habits that others, like studios, could potentially use.

Of course, there is one user response that MoviePass can't track, which is the number of people who just don't bother with MoviePass and decide to go and buy a ticket for Red Sparrow rather than use MoviePass. Although, if the company sees a lot of people cancel their subscription who tend to use the app in affected locations, that might tell them something too.

While it's not made explicitly clear by MoviePass, it sounds like Red Sparrow will be available via MoviePass in these blacked out regions at some point, likely once the weekend is over. However, it sounds like this could happen in the future with other movies and other theaters, which means MoviePass users will need to pay attention before making movie plans.






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John Wick 3 Finally Reveals More About Anjelica Huston's Character

John Wick 3 Finally Reveals More About Anjelica Huston's Character

It's been made perfectly clear in the first two John Wick movies that the criminals Keanu Reeves' character associates with aren't your run-of-the-mill lawbreakers. These are colorful figures who follow their own set of rules and customs, and John Wick: Chapter 3, a.k.a. John Wick 3: Parabellum, will delve deeper into this strange, underworld society. One of the new people being brought in to expand on this mythology is Anjelica Huston's The Director, who Reeves described thusly:

We're trying to make it that there are different tribes, less nondescript assassins. Anjelica Huston is playing this Roma Ruska character.

We already knew that The Director was a high-ranking member of The High Table, the council of powerful crime lords that has the highest authority over the criminal underworld. But as Keanu Reeves told Empire, which also has an exclusive image of John Wick meeting with The Director, Anjelica Huston's character is also being used to show how there are different factions within this society with people who don't fit the traditional assassin mold.

Director Chad Stahelski also previously revealed that The Director had a hand in John Wick's "upbringing and his protection," resulting in John Wick: Chapter 3 feeling a little bit like an origin story. Whether or not the Eastern European-born Director still has a soft spot for John during the next movie remains to be seen, but their paths will definitely cross, and knowing John, he's going to be extra cautious around her since she's part of the group that's out for his head.

When we left off with John Wick at the end of John Wick: Chapter 2, he'd been forced to go on the run for killing Santino D'Antonio, a newly-minted High Table member, on Continental grounds, and the existing bounty on John's head had been doubled to $14 million by the other High Table members. With his underworld connections and resources also stripped away, John Wick: Chapter 3 will see John trying to escape New York City and killing anybody who stands in his way.

Along with The Director, we'll also meet fellow High Table members The Adjudicator, played by Asia Kate Dillon, and The Administrator, played by Robin Lord Taylor. Other new characters being introduced in John Wick: Chapter 3 include Halle Berry's Sofia, Marc Dacascos' Zero and Jason Mantzoukas' Tick Tock Man, while the familiar faces returning include Ian McShane's Winston, Lance Reddick's Charon and Laurence Fishburne's Bowery King (Common will not be back as Cassian).

John Wick: Chapter 3 opens in theaters on May 17, 2019, so stay tuned to CinemaBlend for more updates about this movie and the future of the franchise. If you're curious about what other movies are coming out next year, look through our 2019 release schedule.






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